Potential Strengths 

• Part of a major wagering group (Entain)

• Familiar interface for users who have experience with Ladbrokes

• Provides racing form tools and a structured betting app

• Offers features designed for account management and user organisation

Potential Limitations

• App features vary depending on device and platform updates

• Live streaming limited primarily to racing content

• Some sports markets may have fewer analytical tools than specialised platforms

Neds places significant emphasis on racing, offering markets across:

• Thoroughbred

• Harness

• Greyhound

Users can access:

• Race cards

• Form guides

• Speed maps

• Market updates

Neds also offers the Filter Form Guide, which allows users to apply personalised criteria when reviewing race fields.

This tool helps surface runners that match selected attributes; it does not guarantee results or outcomes.

Navigation to Next-to-Jump, upcoming races and future markets is structured for quick access.

Neds and Ladbrokes share trading systems under Entain’s operation, meaning the odds available through both platforms may be identical across many markets.

This reflects shared pricing infrastructure rather than an assessment of “value” or “better odds.”

For racing, Neds provides access to fixed-odds and tote-based options on approved events.

Neds entered the Australian wagering market in October 2017.
The brand was founded by former Ladbrokes CEO Dean Shannon before being acquired by Entain, aligning it with Ladbrokes Australia under the same ownership.

Because the two brands operate within the same corporate structure, Neds and Ladbrokes may share similarities in design, trading models and market availability.